Blue Diamond Resorts rebrands Royalton Luxury Resort

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Blue Diamond Resorts has announced plans to expand Royalton Luxury Resorts by rebranding four of its existing properties.

On November 1, 2020, the family-friendly resorts Grand Memories Punta Cana and Grand Memories Splash will merge into one resort and be rebranded as Royalton Splash Punta Cana Resort & Spa. Chic Punta Cana, a favorite among adult holidaymakers, will be rebranded as The Royalton CHIC Punta Cana Resort & Spa, and Royalton Suites Cancun will be transformed into the Royalton CHIC Suites Cancun Resort & Spa, a stylish adults-only oasis on the Cancun strip. “The decision to bring these properties under the Royalton Luxury Resorts umbrella will allow for seamless integration of brand standards and operations across the portfolio,” says Jordi Pelfort, President, Hotels and Resorts, Sunwing Travel Group, “This is an excellent opportunity to expand the award-winning Royalton Luxury Resorts brand to a variety of travelers.”

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