Continent Worldwide Hotels signed an agreement for the opening of a new hotel in Kahramanmaraş, Turkey.
Operating in the construction and ceramics industries, Kardeşler Ceramic signed a cooperation agreement with Continent Worldwide Hotels to operate a hotel with the Continental Hotels & Resorts brand. Kardeşler Ceramic made an agreement of the franchise and management support cooperation to open a hotel in the name of “Continent Hotel-Kahramanmaras” in one of the most strategic points of Kahramanmaraş on the Batı Çevre Yolu Boulevard with the Continent Brand.
Orhan Akkoyun, chairman of the board of Kardeşler Ceramics, stated that the hotel will enter service at the end of October 2020, gave the following information:
“In addition to the largest ceramic concept store in Turkey, which we started our project in 2015, our hotel project has now reached its final stage. We survived the pandemic and COVID-19 period in 2020 with 30% growth, continuing construction investments unabated and still continuing to grow. During the construction phase of our hotel, we met with the hotel groups which gave many foreign hotel brands and franchise systems. However, we have made our final decision in the direction of Continent Worldwide Hotels. As a 100% Turkish brand, our Board of Directors decided to work with a company that has done licensing agreements in India, Indonesia, Bangladesh, Sudan Arabia and Nigeria in international standards. This development today is a very meaningful day for us. Because as a Turkish investor, we have the joy of being an example to other hotel investors by supporting our Turkish hotel brand.”